Fresh Welkin Brand House - Lusaka, Zambia

INTRODUCTION:

Fresh Welkin Brand House is the brainchild of two Vega alumni that have identified a gap within the Zambian branding and marketing arena.

Market research results show there room for raising awareness and improving the understanding of the importance and value of branding and communications across the business market and of ways in which a good brand could, and should, drive business. This has resulted in inconsistencies in areas such as; brand messages, advertising campaigns, marketing strategies, and most especially service delivery.

Fresh Welkin was set up in order to address these issues. The company specialises in brand strategy development and brand management, and has an interest in creating awareness about the importance of branding to both consumers and  

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businesses, as well as revolutionising how businesses are creating, representing and nurturing their brands in their respective markets.

WHY:

As a pair of young and passionate Zambians, the founders are in agreement that there is incredible potential for the improvement of branding and marketing-related services. At present, the marketing and creative advertising field in Zambia sees an increase in business activity in both the public and private sector. However, without an adequately guided brand strategy, these business concepts, offerings and advertising strategies are often perceived as monotonous and are prone to schizophrenia. This has led to performance standards that do not fully resonate with intended target markets

Fresh Welkin’s aim is to create a sustainable and enabling environment for branding and marketing-related innovation and growth in Zambia, and to ensure that all brands can differentiate effectively and be sustainably successful. We aim to establish a branding juggernaut; one whose effects once established will create a ripple effect by positively influencing the business arena. Furthermore, Welkin aims to bring novel and exciting strategies and offerings to the Zambian market while also providing assistance to correct and fine-tune the already-present initiatives in the market.

We are a breath of FRESH AIR.