BrandComm Limited - Lusaka, Zambia

Our social research expertise includes conducting social development research including, Financial & Livelihood studies, Social Cash Transfer surveys, Governance, Water & Sanitation, Energy, Education, Agriculture, Health and Nutrition, HIV/AIDS amongst others. We also monitor media content for social impact.
Our Capabilities
We support our clients achieve their social impact objectives by providing actionable innovative research and media solutions that are driven from insightful monitoring and evaluation methodologies and analysis.

We at BrandComm provide market research critical information about your market and your business landscape. Using either qualitative or quantitative research, we unveil how your company is perceived by the target customers and clients you want to reach. We help you understand how to connect with them, show how you stack up against the competition, and inform how you plan your next steps.

Our Insight team also advises on process of developing your products and services, bringing them to the marketplace, and marketing them to consumers. We support your business strategy by:

Giving you an accurate view of your business and your marketplace.
Help you determine who and where your customers are, and which customers are most likely to do business with you
Reveal how customers and prospects view your existing business and products, and show you if you are or are not meeting your customers’ needs.
Help you decide whether a new idea for a business or product will fly.
Help you make wise product packaging and promotional decisions, as well as effective marketing messages

We support our client in having an informed Media Strategy

We support brands and media agencies to understand how their campaigns are performing and where they stand against the competition. Media and communications agencies create more effective and efficient media plans and create better campaigns.

Media sellers identify prospects, understand client media strategies, and create a more compelling value proposition compared with competitors. We also help our client monitor how their brand campaigns are delivered locally and ensure they are rolled out correctly.
AUDIENCE MEASUREMENT
Our audience measurement insights enable media and communications agencies to create more effective and efficient media plans and develop better campaigns.