Announced
18 July, 2024
Job Type
Employee
Job Status
Full Time
Job Location
Job Presentation
The Head BI & CVM will provide base management strategy and operational execution. Define, manage and deliver the customer life cycle programs and activities to maximize the customer lifetime value – in terms of revenue as well as profit margin.
Experience | 6 Years |
Education Level | Degree |
Qualifications | Degree or equivalent qualification in Business, Analytics, or related field and formal training in Analytics, Research Methods and GIS (3-5 years); |
Software | Microsoft Package |
Knowledge Of | Customer value creation and campaign management. |
Skills To | Leading change / transformation (marketing) at an operational level advantageous |
Ability To | Create and manage a high-performing, commercially focused CVM team. |
Other Requirements | Minimum 5-7 years of experience of which minimum 2 years senior commercial management and sector, industry, or area of specialisation in Telecom, Banking or Fintech |
Requirements
- Collects, and ensures timely delivery of accurate data to meet the organizational needs
- Develops and monitors metrics to measure business key performance indicators, trends and analysis
- Performs Competitor Analysis and delivers market intelligence – Economic and Industry insights
- Evaluates commercial propositions through modeling & research, e.g., predictive models, telecom surveys etc
- Delivers accurate, insightful and timely analysis to guide Executive Management decisions, e.g., – in the areas of marketing campaigns, business models, churn management and revenue enhancement initiatives
- Delivers Geo-Marketing and Geographical Information Systems (GIS) Management; – micro-market prioritization and network resource management support;
- Coordinates tactical moves and BI special projects and advance Analytics implementation and management
- Develops and executes a base management strategy (including a retention strategy) to maximise customer lifetime value and customer base revenue contribution to the overall services revenue of the company
- Links CVM revenue contributions and costs/overheads to the overall budget of the larger business unit and the overall organisation
- Leads a business transformation to embed CVM decision-making principles and culture across the organization
- Manages customer value segments discretely and partnerships including the partnership with external vendors/partners where applicable;
- Works with Segment Marketing teams to reduce churn and displacement/down trading across the high value customer base, improve value inflow, and overall optimize portfolio-wide CLV
- Manages delivery of insight for the customer base to the rest of the business, including actionable value- and needs-based segmentation and predictive models, linked with competitor intelligence, and market research
- Integrates output through campaign management, charging and provisioning platforms, by translating CVM objectives to IT / Technical teams
Salary
Negotiable
Valid Till
18 Oct, 2024 (40 days left)
JOB BY
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